Where ChatGPT Ads are available

Find your country

Every country below is on OpenAI’s list for self-serve buying. Type a country, or a month such as “Aug” to see one launch wave.

Launch timeline

ChatGPT Ads went from a US test to more than 60 countries in seven months. These are the steps OpenAI announced, plus one press report we mark as such.

Date	What happened	Source
9 Feb 2026	The ads test begins in the US, for logged-in adults on the Free and Go plans.	OpenAI
26 Mar 2026	OpenAI plans pilots in Canada, Australia and New Zealand “in the coming weeks”.	OpenAI
5 May 2026	A beta of the self-serve Ads Manager starts rolling out, with cost-per-click bidding.	OpenAI
7 May 2026	Pilots planned for the UK, Mexico, Brazil, Japan and South Korea.	OpenAI
11 Aug 2026	Ads are live in those five markets.	OpenAI
18 Aug 2026	31 European markets announced for the following week, sold at first through OpenAI’s sales team and partners.	OpenAI
27 Aug 2026	OpenAI says it will start showing ads in India, with 50 brands at launch.	TechCrunch
31 Aug 2026	Self-serve buying opens across India, Europe, the Middle East and North Africa. OpenAI says ChatGPT Ads are available in over 40 countries.	OpenAI
23 Sep 2026	Rollout starts in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam and Taiwan. OpenAI says ChatGPT Ads are now available in over 60 countries.	OpenAI

Who sees the ads

Being in a listed country doesn’t mean everyone there sees ads. OpenAI’s rules on who sees them apply in every market:

• Only people on the Free and Go plans, or using ChatGPT logged out. Plus, Pro, Business, Enterprise and Edu accounts don’t get ads.
• No ads for accounts identified as belonging to people under 18, using account age information and age prediction.
• Logged-out ads have to suit all audiences. Mature-content ads go only to eligible logged-in users.
• No ads in Temporary Chats, and none in the ChatGPT Atlas browser during the test.
• An ad’s language can differ from the conversation’s. OpenAI says it can consider location, language settings and the language of the chat.
• Free users can switch to an ads-free mode with lower limits, where it’s offered in their region.

Source: Ads in ChatGPT, OpenAI Help Center, checked 27 September 2026.

Europe: no personalized ads yet

OpenAI says personalized ads are not initially available in the European Economic Area or Switzerland. That covers all 27 EU countries plus Iceland, Liechtenstein, Norway and Switzerland, but not the UK or Turkey.

• Without personalization, the signals OpenAI describes are the current conversation and basic context, such as general location or language.
• Custom audiences, built from your customer lists, aren’t supported for campaigns that target the EEA or Switzerland.
• Our view: that puts more weight on the parts you control, your landing page, ad copy and context hints.

Sources: Ads in ChatGPT, OpenAI Help Center; Custom audiences, OpenAI developer docs. Both checked 27 September 2026.

If your country isn’t listed

• You can still create an account at ads.openai.com, and OpenAI will tell you when self-serve reaches your country. Creating an account doesn’t give you access any earlier.
• Larger advertisers can ask OpenAI’s Ads team about sales support. OpenAI also sells through agency partners, including dentsu, Havas Media, Omnicom Media, Publicis Groupe and WPP, and through technology partners.
• What counts is where the business is based: the legal entity that advertises and is billed must be in a listed country. An agency can’t open an account for you either, because OpenAI doesn’t let agencies create accounts for clients.

Sources: Ads Manager availability and account setup, OpenAI Help Center; OpenAI, 23 September 2026.

Advertising outside your home country

Some new self-serve accounts can at first advertise only in their home country, the country associated with the ad account. Picking other countries in a campaign doesn’t override this.

• The account becomes eligible for the other supported countries automatically once identity verification is approved and it has reached a required amount of spend from campaigns in its home country. OpenAI doesn’t publish that amount.
• Creating a campaign or setting a budget doesn’t count. The spend has to come from campaigns that actually run.
• Location settings work by inclusion. To show ads only in the United States, include the United States in the campaign’s locations; excluding other countries doesn’t restrict delivery to the US.

Source: Create campaigns, OpenAI Help Center, checked 27 September 2026.

Minimum daily budget by currency

OpenAI sets the minimum daily budget for a campaign by your ad account’s billing currency. These are the amounts in its Minimum Campaign Spend table. Ads Manager won’t let you set a daily budget below the minimum for your currency.

Billing currency	Minimum daily budget
AED, UAE dirham	65 AED
AUD, Australian dollar	25 AUD
BRL, Brazilian real	40 BRL
CAD, Canadian dollar	25 CAD
CHF, Swiss franc	20 CHF
CZK, Czech koruna	350 CZK
DKK, Danish krone	110 DKK
EUR, euro	15 EUR
GBP, pound sterling	15 GBP
HUF, Hungarian forint	5,500 HUF
IDR, Indonesian rupiah	14,000.00 IDR
ILS, Israeli shekel	60 ILS
INR, Indian rupee	725 INR
JPY, Japanese yen	2,500 JPY
KRW, South Korean won	25,000 KRW
MXN, Mexican peso	150 MXN
MYR, Malaysian ringgit	5.50 MYR
NOK, Norwegian krone	160 NOK
NZD, New Zealand dollar	25 NZD
PHP, Philippine peso	50.00 PHP
PLN, Polish złoty	65 PLN
QAR, Qatari riyal	70 QAR
RON, Romanian leu	80 RON
SAR, Saudi riyal	50 SAR
SEK, Swedish krona	175 SEK
SGD, Singapore dollar	4.00 SGD
THB, Thai baht	33.00 THB
TWD, New Taiwan dollar	60.00 TWD
USD, US dollar	25 USD
VND, Vietnamese dong	19,000 VND

With a daily budget and fixed bids, the daily budget also has to be at least your highest effective bid, including audience bid adjustments. Daily budgets are averages over a budget week that runs Sunday to Saturday in your ad account’s time zone: a campaign can spend up to twice its daily budget on one day and no more than seven times it in the week. A campaign that uses the week’s allowance early can stop delivering until the next week, even while it’s marked active. Try your numbers in the cost calculator.

Changelog

Date	Change
27 Sep 2026	OpenAI now publishes minimum daily budgets for 30 billing currencies, which confirms the ₹725 figure for India first reported by TechCrunch. Replaced our market table with OpenAI’s currency table, and added the home-country rule for new accounts.
27 Sep 2026	First published, with 63 countries on OpenAI’s self-serve list, all marked available.

Sources

• Ads Manager availability, OpenAI Help Center, checked 27 September 2026
• Ads in ChatGPT, OpenAI Help Center, checked 27 September 2026
• Testing ads in ChatGPT, OpenAI, 9 February 2026, updated 26 March, 7 May and 11 August 2026
• New ways to buy ChatGPT ads, OpenAI, 5 May 2026
• ChatGPT Ads expands across Europe, OpenAI, 18 August 2026, updated 31 August 2026
• A milestone in expanding access to AI, OpenAI, 31 August 2026
• ChatGPT Ads expands to Southeast Asia and Taiwan, OpenAI, 23 September 2026
• Custom audiences, OpenAI developer docs, checked 27 September 2026
• Create campaigns, OpenAI Help Center, checked 27 September 2026
• Daily budgets, OpenAI Help Center, checked 27 September 2026
• Reported, not confirmed by OpenAI: OpenAI to start showing ads on ChatGPT’s free and Go tiers in India, TechCrunch, 27 August 2026 (the India launch date)