Blog
ChatGPT Ads, explained with sources
Guides, comparisons and platform updates. Every post shows when its facts were last checked and links to OpenAI’s own documentation.
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How ChatGPT chooses its sources: search, crawlers and citations
What OpenAI has published about how ChatGPT searches the web, rewrites queries, ranks and cites pages, and which crawler decides whether your site can…
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CPM vs CPC vs conversion bidding in ChatGPT Ads: which to choose
The three ChatGPT Ads objectives and how each is billed, fixed bids versus Maximize Results, bid caps and budget rules, and how to choose…
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How to advertise on ChatGPT: a step-by-step setup guide for 2026
Every step from checking eligibility to your first live campaign: account, verification, billing, team access, tracking and campaign setup.
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How much do ChatGPT Ads cost? CPC, CPM, minimums and budgets
How ChatGPT Ads are priced: the auction, CPC and CPM billing, daily minimums by currency, pacing and billing thresholds, and sizing a first test.
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ChatGPT Ads context hints: how to write them, with examples
What context hints are, how OpenAI uses them in ad matching, and how to write hints that describe real buying situations, with examples by…
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ChatGPT Ads conversion tracking: Pixel, API, UTMs and GA4
How to track ChatGPT Ads conversions: the Measurement Pixel, the Conversions API without double counting, consent, UTMs and GA4.
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ChatGPT Ads vs Google Ads: how they differ and when to use each
How ChatGPT Ads and Google Ads differ on placement, intent, targeting, auctions and budgets, and how to decide where a test budget goes first.