Service · ongoing
ChatGPT Ads management
We run your ChatGPT Ads campaigns week to week: bids, budgets, context hints and creative, all judged against conversions in your own analytics rather than clicks in Ads Manager.
At a glance
| Format | Ongoing, billed monthly |
| Rhythm | Weekly optimization, monthly report and call |
| Judged on | Conversions in your own analytics |
| Your account | Yours; we work inside it |
Included
What we do every month
Management covers everything that keeps a live account improving, plus the reporting that shows whether it’s worth the money.
- Weekly adjustments to bids, budgets and pacing
- New context hints tested, and weak ones rewritten or removed
- Fresh ad variations every month, changed one variable at a time
- Tracking health checks across the pixel, Conversions API and UTM parameters
- A monthly report reconciled with GA4 and your CRM
- A monthly call to agree what changes next
- OpenAI’s policy and product changes tracked for you, with anything that affects your account flagged
In Ads Manager
The levers we pull
How each setting works, from OpenAI’s own documentation, and what we do with it.
| Lever | How it works, and what we do | Source |
|---|---|---|
| Bidding | Campaigns optimize for views, clicks or conversions, with either a fixed bid or OpenAI’s Maximize strategies. We move to conversion optimization once a standard conversion event is tracked reliably. How the options compare. | Developer docs |
| Budgets | A daily budget is an average over a Sunday-to-Saturday week, so one day can spend up to twice the daily amount. We pace against the week, not the day. | Help Center |
| Context hints | Hints are set per ad group and describe when your offer is useful. We add hints for situations that convert and rewrite ones that read like keyword lists. | Help Center |
| Creative | OpenAI recommends several distinct titles and descriptions per offer. We rotate them and keep what earns conversions, not just clicks. | Help Center |
| Targeting | Location, platform and customer-list audiences narrow who can see an ad. We use them where they help; hints describe, targeting restricts. | Developer docs |
| Reporting | Clicks and impressions refresh about every 15 minutes, spend can lag 7–8 hours, and attributed conversions take 24–48 hours. We read results on that clock, not in real time. | Basics Measurement |
How a month runs
Review, optimize, report
Week 1
Review
We compare last month’s results with your analytics and agree this month’s priorities with you.
Weeks 1–4
Optimize
Weekly changes to bids, budgets, hints and creative, each logged so you can see what changed and why.
Week 4
Report
A written report reconciled with GA4 and your CRM: what worked, what didn’t, and what we’ll try next.
From you
What we need to start
- An Admin or Member role on your Ads Manager account
- Read access to GA4 and, ideally, your CRM
- Your target cost per acquisition or return on ad spend
- Brand guidelines and details of the products or services to promote
- Someone who can approve new ad copy quickly
Questions
About management
How much should we budget for ad spend?
OpenAI’s minimum daily budget per campaign depends on your billing currency: $25 in US dollars, for example, or 15 in euros or pounds. What you actually need depends on what a conversion is worth to you and how quickly you want a clear answer, so we size the budget with you before launch.
Who owns the ad account and the data?
You do. OpenAI doesn’t let agencies create advertiser accounts on a client’s behalf, so the account is yours from day one and we work inside it with the role you give us.
How soon will we see results?
Impressions and clicks appear in Ads Manager within about 15 minutes. Attributed conversions take 24–48 hours to show up, and a fair read of a campaign takes weeks rather than days.
Can you guarantee results?
No. ChatGPT Ads is a new channel and nobody can honestly promise an outcome. We agree success metrics and stop rules in writing before launch, so you’ll know when to scale and when to stop.
Related services
One-time or ongoing
Context hints and creative
Hints and ads written for the conversations your buyers have.