Pricing
What ChatGPT Ads cost to run with us
There are two separate costs: our fee, which we quote for your account after a strategy call, and the ad spend you pay OpenAI directly. Here’s how each one works, so you can budget for both.
At a glance
| Our fees | Custom quote after a strategy call |
| Ad spend | Paid to OpenAI from your own account |
| Minimum | $25 a day per campaign in US dollars |
| Billing | After delivery, to your saved card |
Our fees
Priced for your account
We don’t publish a price list, because no two accounts need the same work. We quote after a strategy call, once we know your markets, products and tracking. Fees never include ad spend, which you pay to OpenAI through your own ad account.
Service
What’s included
One-time
Launch and setup
Fit check, account setup help, pixel and Conversions API, campaign structure, first hints and ads, and a 30-day test plan.
Monthly
ChatGPT Ads management
Weekly optimization, fresh creative, tracking checks, and a monthly report and call.
One-time
Account audit
A review of an existing account with a written fix list, ordered by impact, and a walkthrough call.
One-time
Tracking and measurement
Pixel, Conversions API, UTMs and a reconciliation check, for campaigns that are already built.
Project or monthly
Shopping and product feed ads
Feed build and upkeep, Shopify setup and product-feed campaigns.
One-time or monthly
Context hints and creative
Customer research, hint sets and ad variations. Included in management.
What shapes your quote
- How many markets and languages you advertise in
- How many products, services or ad groups need their own hints and ads
- Whether you need a product feed or Conversions API work
- How often you want reporting and calls
On the call we look at your category, markets, budget and tracking, then quote for the services that fit.
Ad spend
What OpenAI charges for ads
Media is bought from OpenAI in your own ad account. These are OpenAI’s rules, not ours.
| Topic | How it works | Source |
|---|---|---|
| Price setting | A relevance-weighted, second-price auction chooses among eligible ads. | Help Center |
| What you buy | Views, billed per impression; clicks, billed per valid click; or conversion-optimized delivery, billed per impression or per click, never per conversion. | Help Center |
| Minimum | A daily minimum per campaign, set by your billing currency: $25 in US dollars, 15 in euros or pounds. All 30 currencies. | Help Center |
| Starting bid | OpenAI suggests a maximum bid of $3–5 per click to start click campaigns. | Help Center |
| Pacing | A daily budget is an average over a Sunday-to-Saturday week: one day can spend up to twice the daily amount, and the week never more than seven times it. | Help Center |
| Billing | Postpay. You’re charged after ads are delivered, to the card saved in your ad account. | Help Center |
Worked example
Working out what you can afford per click
Start from what a conversion is worth. Say you can spend up to $100 to win a new customer, and 3% of the people who click go on to buy. You can then afford up to $3 per click.
If the auction asks for more than that, the channel doesn’t pay for you yet at that conversion rate, and a better landing page may matter more than a bigger budget.
Illustrative numbers, not benchmarks. Open this example in the cost calculator and change it to your own figures.
Break-even bid, worked example
What a new customer is worth to you
$100
×Share of clicks that become customers
3%
=Most you can pay per click
$3.00
OpenAI suggests starting click bids at $3–5.
Questions
About pricing
How much do your services cost?
It depends on the work, so we quote each account after a strategy call. The number of markets and languages, products or ad groups, any feed or Conversions API work, and how often you want reporting all shape the quote. Ad spend is always separate and paid to OpenAI.
Do we pay OpenAI or you for ad spend?
OpenAI, directly. Media is charged to the payment method in your own ad account after the ads run. Our fees are invoiced separately.
Why do some articles say ChatGPT ads cost a $60 CPM or need $200,000?
Those figures were reported during the early pilot, before OpenAI opened self-serve buying in May 2026. Today prices come from an auction and the US minimum is $25 a day per campaign.
Can conversions be billed per conversion?
No. Conversion-optimized campaigns are billed per impression or per valid click. You choose which when you set up the campaign.