Topic
Tracking & Optimization
How to measure ChatGPT Ads properly, fix campaigns that don’t deliver, and keep your brand safe: tracking, analytics, troubleshooting and placement rules.
Start with conversion tracking for the Pixel, the Conversions API and GA4, then go deeper with the Conversions API guide and why ad clicks show up as Direct. If ads aren’t running, work through the troubleshooting checklist. Brand safety covers where ads never appear and the controls you have.
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ChatGPT Ads conversion tracking: Pixel, API, UTMs and GA4
How to track ChatGPT Ads conversions: the Measurement Pixel, the Conversions API without double counting, consent, UTMs and GA4.