Resources
ChatGPT Ads resources
Trackers, a calculator and guides, all free. Every one links to OpenAI’s own documentation and shows when we last checked it.
Trackers and tools
Kept current, so you don’t have to be
v1.6
Ad policy · 10 Sep 2026
Policy and eligibility tracker
What OpenAI’s ad policy allows, what faces extra rules, and every version since March 2026.
63
Countries · checked 27 Sep 2026
Availability tracker
Every country where businesses can buy ChatGPT Ads themselves, when ads launched there, and the rules that differ in Europe.
30
Currencies built in · your own numbers
Cost calculator
Turn a daily budget into clicks, conversions, cost per conversion and return on ad spend, with the working shown.
35
Terms, in plain English
ChatGPT Ads glossary
Context hints, oCPC, oppref, Maximize Results and every other term in Ads Manager, each linked to the guide that explains it.
22
Questions, short answers
ChatGPT Ads FAQ
Short answers on who sees ads, costs, targeting, tracking and working with an agency, with links to the full guides.
Start here
Guides that cover the basics
Getting started
How to advertise on ChatGPT
Setup in the order Ads Manager asks for it, from eligibility to your first live campaign.
Costs
How much ChatGPT Ads cost
The auction, CPC and CPM billing, the $25 daily minimum, pacing and billing thresholds.
Targeting
Writing context hints
What hints do in ad matching, and how to describe real buying situations.
Tracking
Conversion tracking
The Pixel, the Conversions API, UTMs and GA4, and how to read the numbers.
Comparisons
ChatGPT Ads vs Google Ads
How the two differ on matching, targeting, auctions and budgets, and which to try first.
Industries
ChatGPT Ads by industry
Where each industry stands under OpenAI’s ad policy, market by market.
From the blog
Latest articles
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How ChatGPT chooses its sources: search, crawlers and citations
What OpenAI has published about how ChatGPT searches the web, rewrites queries, ranks and cites pages, and which crawler decides whether your…
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CPM vs CPC vs conversion bidding in ChatGPT Ads: which to choose
The three ChatGPT Ads objectives and how each is billed, fixed bids versus Maximize Results, bid caps and budget rules, and how…
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How to advertise on ChatGPT: a step-by-step setup guide for 2026
Every step from checking eligibility to your first live campaign: account, verification, billing, team access, tracking and campaign setup.
Accuracy
How these stay current
We update the trackers when OpenAI changes its rules or markets, and review the guides as the platform changes. Each page shows the date it was last verified, and press reports are labeled as reports rather than presented as OpenAI’s own figures.